Solo Practice is my first Framer template. It’s built for independent consultants who are just starting out and need a website that makes them look established from day one. Here’s why I made it, how I approached it and what I learned along the way.

Why consultants

When you go independent, your website does a lot of quiet work. It’s often the first place a potential client looks after a referral or a LinkedIn message. If it looks unfinished, or it isn’t clear what you offer, that doubt lands on you, not on the site.

Most new consultants don’t have the time or budget for a custom website in their first few months. They need something credible they can set up quickly and keep up to date themselves. That’s the gap Solo Practice is meant to fill.

Starting with the pages, not the visuals

I didn’t start with colours or layouts. I started with a list of what a consultant actually needs their website to do: explain their services clearly, show proof of results, share what they know and make it easy to book a call.

That list became the structure: services, case studies, insights, an about page and a booking page. Only once every piece of content had a clear place did I move on to the look.

Calm, but not plain

I designed and built everything directly in Framer. The visual direction is deliberately calm: a soft neutral palette, deep green accents, Fraunces for headings and plenty of space. Consultants sell judgement and trust, and a quiet, confident site supports that better than a loud one.

The hardest part was keeping the balance between modern and simple. Every detail I added to make it feel current had to earn its place. If it cluttered the layout or made the site harder for a new consultant to edit, it came out.

Built to be edited

A template is only useful if the person who buys it can actually run it. Solo Practice is built on reusable components, a shared design system and CMS collections. Adding a new case study or insight means filling in a CMS entry, and visitors can filter and sort them without anyone touching the layout.

I also included a design system page that documents every colour, text style and component, so anyone customising the template can see how it fits together before they change it.

What I learned

The biggest lesson was how much good CMS structure matters. Visitors never see it, but it decides whether a site stays easy to manage as a business grows or slowly becomes a mess. I spent more time planning fields and collections than I expected, and it was worth it.

I also learned to treat restraint as a design skill. Knowing what to leave out was harder than deciding what to add.

What’s next

You can explore the live template or read the full project breakdown.

Next, I’m planning more templates for businesses and independent professionals, built on the same idea: clear structure, calm design and easy to keep up to date.